Our HVAC Keyword Research Guide will explain how to do keyword research for an HVAC Company.
Let’s start with the basics. What is keyword research? Keyword research is the process of evaluating a list of keywords in order to discover which ones are worth targeting for your website.
HVAC companies use keyword research to decide what terms their potential customers will use when they search online, and then try to rank highly for those targeted terms on search engines like Google. There are countless studies that show how important it is for HVAC companies to do keyword research if they want to be more successful at generating leads through organic (non-paid) listings on Google.
Depending on your company’s budget, you’ll either be looking at free or paid tools for this process I’ve included both options here so you can choose the best option for your business.
Free Keyword Research Tools:
Google Adwords Keyword Planner
Ubersuggest (Free) – includes hundreds of long tail keyword suggestions tools.
Google Trends (Free) Who is searching for this term? What does the graph look like over time and by region? Is it trending up or down? How is it trending in countries outside of my own?
Paid Keyword Research Tools:
The following tools aren’t free, but they’re extremely helpful. The paid tools will give you more detailed and accurate information than the free ones.
Keyword Spy (Price: $97/month) This tool gives you thousands of keywords to consider for all kinds of niches including your HVAC business. It’s not just an HVAC keyword research tool either – there are options for marketing agencies, small businesses or individual marketers.
SEMRush (Price: $69/month) – this is a great tool because it can help identify highly profitable keywords that bring in top dollar traffic as well as those that are inexpensive. In fact, it’s the #1 Best Keyword Research Tool, according to Search Engine Journal.
The following tools are excellent options as well: Serpstat, Long Tail Pro & Ubersuggest.
Let’s cut through all of the clutter and begin with one of the most important elements of your HVAC keyword research process.
Identifying Winning Keywords for Your Industry
At its core, the key to successful, long term organic search engine rankings comes down to one thing: Quality backlinks. Without a steady stream of high quality backlinks pointing to our website from other reputable, related websites and resources, we’ll be wasting our time. In the short run though it’s very unlikely that Google is going to reward us for all of those low quality links! In fact, as reported by SearchEngineJournal.com, Google isn’t rewarding sites with lots of lower quality or spammy backlinks at all anymore even if they’re coming from a well known domain name like Wikipedia.com.
Google is getting better at identifying spammy, low quality links and giving them less (or no) value when they calculate the PageRank of a website. Instead Google will look for those quality backlinks from other reputable websites as well as social media mentions to determine whether or not your site deserves the top spots in the SERPs (Search Engine Results Pages).
Taking Advantage of These Updates
Simply having an awesome website with all of your HVAC information on it isn’t going to be enough anymore . It’s also important to show that you’re active on social media channels like Facebook and Twitter, and that people are engaging with your content by sharing and commenting on it – this signals to Google that people find your content valuable and worthwhile. You also want to have a blog because Google loves seeing fresh, new content being added on a regular basis.
As you can see you can’t afford to ignore keywords when doing HVAC SEO anymore… they’re an integral part of the entire process. If your site is optimized with them in mind, there is no reason why you shouldn’t be able to achieve top rankings and increased organic traffic. When it comes down to it, all you need for this process are these 4 things:
Your website (o
Below is our HVAC keywords list that you can use throughout your website. The average monthly search and difficulty were taken from Ahrefs and Google Keyword Planner.
| KEYWORD | Volume | Difficulty | |
| 1 | hvac | 216K | Hard |
| 2 | hvac near me | 58K | Medium |
| 3 | heat pump | 50k | Medium |
| 4 | ac repair | 36K | Medium |
| 5 | heating and cooling | 40K | Medium |
| 6 | ac repair near me | 33K | Medium |
| 7 | air conditioning repair | 28K | Medium |
| 8 | air conditioner repair | 28K | Medium |
| 9 | furnace repair | 27K | Medium |
| 10 | heating and cooling near me | 23K | Medium |
| 11 | hvac system | 21K | Medium |
| 12 | hvac repair | 18K | Medium |
| 13 | furnace repair near me | 17K | Medium |
| 14 | hvac repair near me | 15K | Medium |
| 15 | air conditioning service | 13K | Medium |
| 16 | hvac technician | 12K | Medium |
| 17 | heating and air | 9.6K | Hard |
| 18 | evaporator coil | 9.5K | Easy |
| 19 | hvac companies near me | 9.5K | Medium |
| 20 | heating and air conditioning | 8.6K | Hard |
| 21 | heating and air near me | 7.9K | Medium |
| 22 | hvac parts near me | 6.8K | Medium |
| 23 | air conditioner service | 6.3K | Medium |
| 24 | ac service | 6.1K | Medium |
| 25 | ac not blowing cold air | 5.5K | Easy |
| 26 | hvac service near me | 5.5K | Medium |
| 27 | hvac parts | 5.5K | Medium |
| 28 | ac not cooling | 5.4K | Easy |
| 29 | ac installation | 5.2K | Medium |
| 30 | hvac maintenance | 5.1K | Easy |
| 31 | ac service near me | 5.0K | Medium |
| 32 | hvac installation | 4.8K | Medium |
| 33 | hvac service | 4.6K | Medium |
| 34 | air conditioner not cooling | 3.8K | Easy |
| 35 | ac maintenance | 3.8K | Medium |
| 36 | hvac contractors | 3.7K | Medium |
| 37 | hvac filter | 3.6K | Medium |
| 38 | heating repair | 3.6K | Easy |
| 39 | air conditioning companies | 3.3K | Medium |
| 40 | ductless heating and cooling | 3.2K | Medium |
| 41 | hvac system cost | 3.2K | Medium |
| 42 | heating repair near me | 3.1K | Easy |
| 43 | ac duct cleaning | 3.1K | Medium |
| 44 | air conditioner maintenance | 2.9K | Medium |
| 45 | furnace installation | 2.7K | Easy |
| 46 | air conditioning installation | 2.6K | Medium |
| 47 | hvac replacement cost | 2.6K | Medium |
| 48 | ac tune up | 2.6K | Easy |
| 49 | uv light for hvac | 2.6K | Easy |
| 50 | hvac services | 2.5K | Easy |
| 51 | hvac uv light | 2.4K | Easy |
| 52 | hvac cleaning | 2.4K | Medium |
| 53 | air condition repair | 2.4K | Medium |
| 54 | heating and air conditioning repair near me | 2.3K | Medium |
| 55 | air compressor repair | 2.3K | Easy |
| 56 | home ac units | 2.3K | Hard |
| 57 | hvac duct | 2.2K | Medium |
| 58 | heating and air conditioning repair | 2.2K | Medium |
| 59 | air conditioner near me | 2.1K | Medium |
| 60 | hvac air conditioning service | 2.1K | Medium |
| 61 | heating and cooling repair | 2.0K | Easy |
| 62 | central air repair | 2.0K | Medium |
| 63 | central air installation | 2.0K | Medium |
| 64 | hvac gauges | 1.9K | Easy |
| 65 | hvac air filters | 1.9K | Medium |
| 66 | hvac duct cleaning | 1.9K | Medium |
| 67 | ac replacement | 4.3K | Medium |
| 68 | air conditioner not working | 2.1K | Easy |
| 69 | ac not turning on | 1.8K | Easy |
| 70 | hvac vacuum pump | 1.8K | Easy |
| 71 | commercial hvac repair | 1.7K | Easy |
| 72 | central ac installation near me | 1.5K | Medium |
| 73 | ac companies | 1.7K | Medium |
| 74 | hvac unit cost | 1.4K | Medium |
| 75 | uv light hvac | 1.3K | Easy |
| 76 | emergency air conditioning repair | 1.3K | Easy |
| 77 | emergency ac repair | 1.2K | Easy |
| 78 | furnace repair service | 1.2K | Medium |
| 79 | hvac replacement | 1.2K | Medium |
| 80 | hvac blower motor | 1.2K | Easy |
| 81 | ac installation contractor | 1.2K | Easy |
| 82 | hvac inspection | 1.2K | Easy |
| 83 | ac company | 1.1K | Hard |
| 84 | hvac damper | 1.1K | Easy |
| 85 | hvac installers near me | 1.1K | Easy |
| 86 | air conditioning contractors | 1.0K | Medium |
| 87 | hvac installation cost | 1.0K | Medium |
| 88 | heat pump installation | 1.0K | Easy |
| 89 | ac technician | 900 | Easy |
| 90 | hvac humidifier | 900 | Easy |
| 91 | home ac repair | 900 | Easy |
| 92 | home air conditioner repair | 900 | Medium |
| 93 | heating system repair | 900 | Easy |
| 94 | ac repair cost | 900 | Medium |
| 95 | ac installation near me | 900 | Easy |
| 96 | heating and cooling services | 900 | Medium |
| 97 | central ac installation | 800 | Medium |
| 98 | air conditioning maintenance | 800 | Medium |
| 99 | ac contractors | 800 | Medium |
| 100 | hvac vent | 800 | Medium |
| 101 | ac services | 800 | Medium |
| 102 | ac condensor | 700 | Easy |
| 103 | air conditioning and heating | 700 | Hard |
| 104 | heating and cooling systems | 700 | Medium |
| 105 | 24 hour ac repair | 700 | Easy |
| 106 | heat pump repair | 600 | Easy |
| 107 | hvac heat pump | 600 | Medium |
| 108 | hvac installation service | 600 | Easy |
| 109 | hvac tune up | 500 | Easy |
| 110 | commercial hvac contractors | 500 | Easy |
| 111 | commercial hvac companies | 500 | Easy |
| 112 | ac repair services | 500 | Easy |
| 113 | hvac service technician | 500 | Easy |
| 114 | ac repair in my area | 450 | Medium |
| 115 | heat pump blowing cold air | 450 | Easy |
| 116 | hvac air conditioning | 450 | Medium |
| 117 | ac unit repair | 450 | Medium |
| 118 | emergency furnace repair | 400 | Easy |
| 119 | heating air conditioning | 400 | Medium |
| 120 | hvac air purifier | 400 | Medium |
| 121 | local hvac companies | 350 | Medium |
| 122 | 24 hour air conditioning repair | 350 | Easy |
| 123 | ductless heating and cooling systems cost | 350 | Medium |
| 124 | ac heater unit | 350 | Medium |
| 125 | best hvac companies | 300 | Medium |
| 126 | ac fix | 300 | Medium |
| 127 | hvac blower motor replacement | 300 | Easy |
| 128 | hvac unit replacement cost | 300 | Medium |
| 129 | hvac filter replacement | 300 | Medium |
| 130 | hvac vent cleaning | 300 | Medium |
| 131 | hvac installers near me | 300 | Medium |
| 132 | hvac fuse | 300 | Easy |
| 133 | hvac leaking water | 300 | Easy |
| 134 | 24 hour hvac repair | 300 | Easy |
| 135 | split ac installation | 300 | Medium |
| 136 | ac mechanic | 300 | Medium |
| 137 | hvac inspection cost | 250 | Easy |
| 138 | hvac ductwork installation | 250 | Easy |
| 139 | hvac air duct cleaning | 250 | Medium |
| 140 | hvac zoning system | 250 | Easy |
| 141 | hvac zone control | 250 | Easy |
| 142 | hvac repairman | 250 | Medium |
| 143 | hvac specialist | 250 | Medium |
| 144 | hvac maintenance cost | 250 | Medium |
| 145 | local hvac contractors | 250 | Easy |
| 146 | 24 hour hvac service | 250 | Easy |
| 147 | hvac warranty | 250 | Easy |
| 148 | hvac zone dampers | 200 | Easy |
| 149 | hvac service companies | 200 | Easy |
| 150 | heat pump repair near me | 200 | Easy |
We used Ahrefs to find the average volume and placed the phrase in the easy category if the difficulty was between 0 -20, medium between 20-30, and anything labeled hard was 30+. If it was found on Google Keyword Planner then the max volume was used.
Following this process for creating keywords in HVAC will ensure that your site is well optimized in the eyes of Google, resulting in better rankings and increased organic traffic. Check out our Heating and Cooling SEO guide for more great info!
Thank you for reading! I hope you found what you were looking for.